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NEW IN
PRIDE
E-SHOP
NEW IN
"JUNIOR" SUMMER 2026
55
DRESSES AND SKIRTS
06
COATS AND JACKETS
02
TOPS AND SHIRTS
22
TROUSERS AND SHORTS
12
BEACHWEAR
09
ACCESSORIES
09
MEN'S SELECTION
24
COLLECTIONS
"JUNIOR" SUMMER 2026
55
JPG CATWALK BOOK
02
"JUNIOR" SPRING SUMMER 2026
SHOWS
READY-TO-WEAR
AUTUMN WINTER 2026
SPRING SUMMER 2026
AUTUMN WINTER 2026
Fragrances
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Sweden
NEW IN
PRIDE
E-SHOP
NEW IN
"JUNIOR" SUMMER 2026
55
DRESSES AND SKIRTS
06
COATS AND JACKETS
02
TOPS AND SHIRTS
22
TROUSERS AND SHORTS
12
BEACHWEAR
09
ACCESSORIES
09
MEN'S SELECTION
24
COLLECTIONS
"JUNIOR" SUMMER 2026
55
JPG CATWALK BOOK
02
"JUNIOR" SPRING SUMMER 2026
SHOWS
READY-TO-WEAR
AUTUMN WINTER 2026
SPRING SUMMER 2026
AUTUMN WINTER 2026
Fragrances
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Prints
153
The Long Journal Dress
SEK 6,950.00
SEK 4,200.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 6,950.00
SEK 4,200.00
The Short Journal Dress
SEK 5,800.00
SEK 3,500.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 5,800.00
SEK 3,500.00
The Cotton Journal T-Shirt
SEK 3,450.00
SEK 2,050.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 3,450.00
SEK 2,050.00
The Journal Skirt
SEK 3,450.00
SEK 2,050.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 3,450.00
SEK 2,050.00
The Journal Double Baby Tee
SEK 5,300.00
SEK 3,200.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 5,300.00
SEK 3,200.00
The Oversized Journal Top
SEK 5,300.00
SEK 3,200.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 5,300.00
SEK 3,200.00
The Journal Shirt
SEK 6,950.00
SEK 4,200.00
SOLD OUT
Size :
34
36
38
40
42
44
SEK 6,950.00
SEK 4,200.00
The Journal Denim Jacket
SEK 10,000.00
SEK 6,000.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 10,000.00
SEK 6,000.00
The Journal Denim Jeans
SEK 6,950.00
SEK 4,200.00
Size :
23
24
25
26
27
28
29
30
31
32
SEK 6,950.00
SEK 4,200.00
The Journal Denim Skirt
SEK 5,800.00
SEK 3,500.00
Size :
23
24
25
26
27
28
29
30
31
32
SEK 5,800.00
SEK 3,500.00
The Trompe-l'œil Denim Jacket
SEK 8,100.00
SEK 4,900.00
Size :
XXS
XS
S
M
L
XXL
XL
SEK 8,100.00
SEK 4,900.00
The Denim Trompe L’Œil Jeans
SEK 6,500.00
SEK 3,900.00
Size :
23
24
25
26
27
28
29
30
31
32
SEK 6,500.00
SEK 3,900.00
The Trompe-l'œil Denim Shorts
SEK 4,600.00
SEK 2,750.00
Size :
23
24
25
26
27
28
29
30
31
32
SEK 4,600.00
SEK 2,750.00
The Denim Trompe L’Œil Bra
SEK 4,150.00
SEK 2,500.00
Size :
XS
S
M
L
SEK 4,150.00
SEK 2,500.00
The Sky Blue Marinière Grape Top
SEK 4,600.00
SEK 2,750.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 4,600.00
SEK 2,750.00
The Marinière Grape Tank Top
SEK 3,450.00
SEK 2,050.00
SOLD OUT
Size :
XXS
XS
S
M
L
XL
XXL
SEK 3,450.00
SEK 2,050.00
The Marinière Grape Tank Top
SEK 3,800.00
SEK 2,300.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 3,800.00
SEK 2,300.00
The Marinière Grape Strappy Dress
SEK 5,300.00
SEK 3,200.00
SOLD OUT
Size :
XXS
XS
S
M
L
XL
XXL
SEK 5,300.00
SEK 3,200.00
The Sky Blue Marinière Grape Baby Tee
SEK 4,150.00
SEK 2,500.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 4,150.00
SEK 2,500.00
The Khaki Marinière Grape Baby Tee
SEK 4,150.00
SEK 2,500.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 4,150.00
SEK 2,500.00
The Khaki Marinière Grape Top
SEK 4,600.00
SEK 2,750.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 4,600.00
SEK 2,750.00
The Marinière Grape Skirt
SEK 4,600.00
SEK 2,750.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 4,600.00
SEK 2,750.00
The Cotton Python Dress
SEK 5,300.00
SEK 3,200.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 5,300.00
SEK 3,200.00
The Long Python Dress
SEK 6,950.00
SEK 4,200.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 6,950.00
SEK 4,200.00
The Python Cotton T-Shirt
SEK 3,450.00
SEK 2,050.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 3,450.00
SEK 2,050.00
The Python Skirt
SEK 3,450.00
SEK 2,050.00
SOLD OUT
Size :
XXS
XS
S
M
L
XL
XXL
SEK 3,450.00
SEK 2,050.00
The Python Trousers
SEK 5,800.00
SEK 3,500.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 5,800.00
SEK 3,500.00
The Long Patchwork Dress
SEK 6,950.00
SEK 4,200.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 6,950.00
SEK 4,200.00
The Patchwork Top
SEK 4,600.00
SEK 2,750.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 4,600.00
SEK 2,750.00
The Long Patchwork Skirt
SEK 4,600.00
SEK 2,750.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 4,600.00
SEK 2,750.00
Re-Edition – The Black Eyes and Lips Short Dress
SEK 5,300.00
SEK 3,200.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 5,300.00
SEK 3,200.00
Re-edition - The Black Eyes and Lips Skirt
SEK 4,600.00
SEK 2,750.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 4,600.00
SEK 2,750.00
Re-edition - The Black Eyes and Lips Top
SEK 4,150.00
SEK 2,500.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 4,150.00
SEK 2,500.00
Re-Edition –The White Eyes and Lips Top
SEK 4,150.00
SEK 2,500.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 4,150.00
SEK 2,500.00
Re-Edition – The White Eyes and Lips Short Dress
SEK 5,300.00
SEK 3,200.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 5,300.00
SEK 3,200.00
Re-Edition – The Safe Sex Tattoo Tank Top
SEK 3,800.00
SEK 2,300.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 3,800.00
SEK 2,300.00
Re-edition - The Safe Sex Tattoo Top
SEK 4,150.00
SEK 2,500.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 4,150.00
SEK 2,500.00
Re-Edition – The Safe Sex Tattoo Skirt
SEK 4,600.00
SEK 2,750.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 4,600.00
SEK 2,750.00
Re-edition - The Yellow Butterfly Skirt
SEK 4,600.00
SEK 2,750.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 4,600.00
SEK 2,750.00
Re-edition - The Yellow Butterfly Dress
SEK 6,950.00
SEK 4,200.00
Size :
XXS
XS
S
M
L
XL
XXL
SEK 6,950.00
SEK 4,200.00
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