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NEW IN
PRIDE
E-SHOP
NEW IN
"JUNIOR" SUMMER 2026
55
DRESSES AND SKIRTS
06
COATS AND JACKETS
02
TOPS AND SHIRTS
22
TROUSERS AND SHORTS
12
BEACHWEAR
09
ACCESSORIES
09
MEN'S SELECTION
24
COLLECTIONS
"JUNIOR" SUMMER 2026
55
JPG CATWALK BOOK
02
"JUNIOR" SPRING SUMMER 2026
SHOWS
READY-TO-WEAR
AUTUMN WINTER 2026
SPRING SUMMER 2026
AUTUMN WINTER 2026
Fragrances
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Iceland
NEW IN
PRIDE
E-SHOP
NEW IN
"JUNIOR" SUMMER 2026
55
DRESSES AND SKIRTS
06
COATS AND JACKETS
02
TOPS AND SHIRTS
22
TROUSERS AND SHORTS
12
BEACHWEAR
09
ACCESSORIES
09
MEN'S SELECTION
24
COLLECTIONS
"JUNIOR" SUMMER 2026
55
JPG CATWALK BOOK
02
"JUNIOR" SPRING SUMMER 2026
SHOWS
READY-TO-WEAR
AUTUMN WINTER 2026
SPRING SUMMER 2026
AUTUMN WINTER 2026
Fragrances
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Prints
153
The Long Journal Dress
ISK 96,300.00
ISK 57,800.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 96,300.00
ISK 57,800.00
The Short Journal Dress
ISK 80,000.00
ISK 48,000.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 80,000.00
ISK 48,000.00
The Cotton Journal T-Shirt
ISK 47,300.00
ISK 28,400.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 47,300.00
ISK 28,400.00
The Journal Skirt
ISK 47,300.00
ISK 28,400.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 47,300.00
ISK 28,400.00
The Journal Double Baby Tee
ISK 73,400.00
ISK 44,100.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 73,400.00
ISK 44,100.00
The Oversized Journal Top
ISK 73,400.00
ISK 44,100.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 73,400.00
ISK 44,100.00
The Journal Shirt
ISK 96,300.00
ISK 57,800.00
SOLD OUT
Size :
34
36
38
40
42
44
ISK 96,300.00
ISK 57,800.00
The Journal Denim Jacket
ISK 138,700.00
ISK 83,200.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 138,700.00
ISK 83,200.00
The Journal Denim Jeans
ISK 96,300.00
ISK 57,800.00
Size :
23
24
25
26
27
28
29
30
31
32
ISK 96,300.00
ISK 57,800.00
The Journal Denim Skirt
ISK 80,000.00
ISK 48,000.00
Size :
23
24
25
26
27
28
29
30
31
32
ISK 80,000.00
ISK 48,000.00
The Trompe-l'œil Denim Jacket
ISK 112,600.00
ISK 67,600.00
Size :
XXS
XS
S
M
L
XXL
XL
ISK 112,600.00
ISK 67,600.00
The Denim Trompe L’Œil Jeans
ISK 89,700.00
ISK 53,900.00
Size :
23
24
25
26
27
28
29
30
31
32
ISK 89,700.00
ISK 53,900.00
The Trompe-l'œil Denim Shorts
ISK 63,600.00
ISK 38,200.00
Size :
23
24
25
26
27
28
29
30
31
32
ISK 63,600.00
ISK 38,200.00
The Denim Trompe L’Œil Bra
ISK 57,100.00
ISK 34,300.00
Size :
XS
S
M
L
ISK 57,100.00
ISK 34,300.00
The Sky Blue Marinière Grape Top
ISK 63,600.00
ISK 38,200.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 63,600.00
ISK 38,200.00
The Marinière Grape Tank Top
ISK 47,300.00
ISK 28,400.00
SOLD OUT
Size :
XXS
XS
S
M
L
XL
XXL
ISK 47,300.00
ISK 28,400.00
The Marinière Grape Tank Top
ISK 52,200.00
ISK 31,400.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 52,200.00
ISK 31,400.00
The Marinière Grape Strappy Dress
ISK 73,400.00
ISK 44,100.00
SOLD OUT
Size :
XXS
XS
S
M
L
XL
XXL
ISK 73,400.00
ISK 44,100.00
The Sky Blue Marinière Grape Baby Tee
ISK 57,100.00
ISK 34,300.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 57,100.00
ISK 34,300.00
The Khaki Marinière Grape Baby Tee
ISK 57,100.00
ISK 34,300.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 57,100.00
ISK 34,300.00
The Khaki Marinière Grape Top
ISK 63,600.00
ISK 38,200.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 63,600.00
ISK 38,200.00
The Marinière Grape Skirt
ISK 63,600.00
ISK 38,200.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 63,600.00
ISK 38,200.00
The Cotton Python Dress
ISK 73,400.00
ISK 44,100.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 73,400.00
ISK 44,100.00
The Long Python Dress
ISK 96,300.00
ISK 57,800.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 96,300.00
ISK 57,800.00
The Python Cotton T-Shirt
ISK 47,300.00
ISK 28,400.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 47,300.00
ISK 28,400.00
The Python Skirt
ISK 47,300.00
ISK 28,400.00
SOLD OUT
Size :
XXS
XS
S
M
L
XL
XXL
ISK 47,300.00
ISK 28,400.00
The Python Trousers
ISK 80,000.00
ISK 48,000.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 80,000.00
ISK 48,000.00
The Long Patchwork Dress
ISK 96,300.00
ISK 57,800.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 96,300.00
ISK 57,800.00
The Patchwork Top
ISK 63,600.00
ISK 38,200.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 63,600.00
ISK 38,200.00
The Long Patchwork Skirt
ISK 63,600.00
ISK 38,200.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 63,600.00
ISK 38,200.00
Re-Edition – The Black Eyes and Lips Short Dress
ISK 73,400.00
ISK 44,100.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 73,400.00
ISK 44,100.00
Re-edition - The Black Eyes and Lips Skirt
ISK 63,600.00
ISK 38,200.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 63,600.00
ISK 38,200.00
Re-edition - The Black Eyes and Lips Top
ISK 57,100.00
ISK 34,300.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 57,100.00
ISK 34,300.00
Re-Edition –The White Eyes and Lips Top
ISK 57,100.00
ISK 34,300.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 57,100.00
ISK 34,300.00
Re-Edition – The White Eyes and Lips Short Dress
ISK 73,400.00
ISK 44,100.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 73,400.00
ISK 44,100.00
Re-Edition – The Safe Sex Tattoo Tank Top
ISK 52,200.00
ISK 31,400.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 52,200.00
ISK 31,400.00
Re-edition - The Safe Sex Tattoo Top
ISK 57,100.00
ISK 34,300.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 57,100.00
ISK 34,300.00
Re-Edition – The Safe Sex Tattoo Skirt
ISK 63,600.00
ISK 38,200.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 63,600.00
ISK 38,200.00
Re-edition - The Yellow Butterfly Skirt
ISK 63,600.00
ISK 38,200.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 63,600.00
ISK 38,200.00
Re-edition - The Yellow Butterfly Dress
ISK 96,300.00
ISK 57,800.00
Size :
XXS
XS
S
M
L
XL
XXL
ISK 96,300.00
ISK 57,800.00
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